These days, everyone is talking about CRO. But with all the hype comes a lot of questions. Will it really work? Is it the best use of my budget and hours? We believe wholeheartedly in Conversion Rate Optimization - but we also believe that it's not for everyone.
Sara Kear is the VP of Digital Strategy at Adept. She is certified in Optimizely, Adobe Reports and Analytics, Google Analytics, AdWords, Advanced Search, Advanced Display and more. She deftly delivers results for brands like Highlights for Children, Compassion International and a host of others while leading a growing team of PPC, CRO and analytics specialists.