Your SLA Will Help You:

  • Define the ideal personas that you want to target with marketing and sales efforts
  • Standardize lead definitions to clearly identify what consititues as a quality lead, marketing qualified lead, and sales qualified lead
  • Identify the number and quality of leads that marketing needs to drive to support business growth goals
  • Determine the speed and depth of follow up that sales needs to implement to keep pace
  • Establish protocols for how leads should be managed based on where they are in the funnel
  • Implement a lead-scoring system to quickly and easily identify the appropriate follow up strategy
  • Document KPI's that will hold each team accountable

 

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About Adept Marketing

Adept Marketing thrives in a landscape that demands transparency and measurable results. Adept was founded Adept in 2007 with one core condition: “We’ll only do things that can be measured and we’ll hold ourselves accountable for those results.”  Adept prides ourselves on being flexible, agile, and skilled at website creative and development, ecommerce, responsive design, content marketing and inbound campaigns, search engine optimization, paid per click marketing, conversion rate optimization, and analytics strategy and consulting. 

   

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